Agency Owner Freedom Index™ Privacy Policy

This Privacy Policy explains how information is collected, used, shared, and protected when you visit the Agency Owner Freedom Index™ website, request a score, or complete an assessment.

1. Information we collect

We collect information you choose to provide, including your name, work email address, agency name, revenue range, assessment responses, and communications with us. If you continue into a diagnostic or scoring experience, we may also collect operational and financial information needed to calculate and explain your results.

We may automatically receive limited technical information when you use the website. This can include your device type, browser, approximate location derived from your IP address, referral source, pages viewed, and interactions with the site.

2. How we use information

We use information to respond to your request, calculate and deliver your AOFI™ result, explain score changes, improve the assessment methodology, operate and secure the website, and communicate about related services you request. We may also use aggregated or de-identified information to understand agency benchmarks and improve the experience.

3. How we share information

We do not sell your personal information. We may share information with service providers that help us host the website, manage forms, analyze performance, communicate with users, or deliver reports. These providers may use the information only to perform services for us.

We may also disclose information when required by law, to protect rights and security, in connection with a business transaction, or with your direction or consent.

4. Cookies and analytics

The website may use cookies or similar technologies to remember preferences, measure site performance, and understand how visitors use the experience. You can control cookies through your browser settings, although disabling some cookies may affect website functionality.

5. Data retention and security

We retain information for as long as reasonably necessary to provide the requested service, maintain score history, meet legal obligations, resolve disputes, and protect the website. We use reasonable administrative, technical, and organizational safeguards, but no method of storage or transmission is completely secure.

6. Your choices and rights

You may ask to access, correct, or delete personal information associated with your request. You may also opt out of non-essential marketing communications. Rights can vary by location, and we will respond in accordance with applicable law.

7. Third-party links

The website may link to Creative Creatures or other third-party services. Their privacy practices are governed by their own policies, and this Privacy Policy does not apply after you leave the AOFI™ website.

8. Children’s privacy

The website is intended for business owners and professionals. It is not directed to children under 13, and we do not knowingly collect personal information from children.

9. Changes to this policy

We may update this Privacy Policy as the AOFI™ experience develops. The revised version will be posted on this page with an updated effective date.

10. Contact

For privacy questions or requests, contact the AOFI™ team through the request form on the website or visit Creative Creatures.