Agency Owner Freedom Index™ Terms

These Terms govern your use of the Agency Owner Freedom Index™ website, assessment, score, reports, and related materials. By using the website, you agree to these Terms.

1. Eligibility and authority

You must be legally able to enter into these Terms. If you use the website on behalf of an agency or another organization, you represent that you have authority to act for that organization.

2. The AOFI™ service

AOFI™ provides an educational business-quality benchmark based on information submitted through the assessment and related diagnostic evidence. Scores, bands, trends, priorities, and valuation illustrations are designed to support planning and discussion.

AOFI™ is not a formal business valuation, appraisal, audit, investment recommendation, accounting service, tax opinion, or legal advice. Results do not guarantee a sale price, financing outcome, investment return, or improvement in business performance.

3. Your information and submissions

You are responsible for providing information that is accurate to the best of your knowledge and for ensuring that you have permission to submit information about your agency. Your result may be incomplete or misleading if the underlying information is inaccurate, outdated, or incomplete.

You retain ownership of the information you submit. You grant us permission to process that information as needed to provide, explain, secure, and improve the AOFI™ service, subject to the Privacy Policy.

4. Acceptable use

You may not misuse the website, interfere with its operation, attempt unauthorized access, introduce malicious code, scrape or reproduce protected content at scale, impersonate another person, or use the service for unlawful or deceptive activity.

5. Intellectual property

The Agency Owner Freedom Index™, AOFI™, Freedom Arc symbol, assessment framework, scoring approach, website design, reports, and related content are owned by or licensed to the operator and are protected by intellectual-property laws. These Terms grant you a limited, revocable right to use the service for your agency’s internal business purposes.

You may share your own score or report, but you may not copy the assessment, reverse engineer the methodology, remove notices, resell the service, or present the framework as your own without written permission.

6. Third-party services and links

The website may rely on or link to third-party services. We are not responsible for third-party content, availability, security, or practices. Your use of those services may be governed by separate terms.

7. Availability and changes

We may update the website, questions, score bands, methodology, reports, or features as the AOFI™ framework develops. We may also suspend or discontinue parts of the service when reasonably necessary. We do not guarantee uninterrupted availability.

8. Disclaimers

The website and service are provided on an “as is” and “as available” basis to the extent permitted by law. We disclaim warranties that are not expressly stated, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

9. Limitation of liability

To the extent permitted by law, we will not be liable for indirect, incidental, special, consequential, exemplary, or punitive damages, or for lost profits, revenue, data, goodwill, or business opportunities arising from your use of the website or reliance on an AOFI™ result.

10. Changes to these Terms

We may revise these Terms as the service develops. Updated Terms will be posted on this page with a new effective date. Continued use after an update means you accept the revised Terms.

11. Contact

For questions about these Terms, contact the AOFI™ team through the website or visit Creative Creatures.